Monday, 30 June 2014

1. Choose your brief


READ ME CAREFULLY BEFORE YOU START!

NOTE: Advice and comments will be in red - read what you are asked to do carefully - put into your own words as much as possible - be detailed.  Set out as professionally as you can - imagine you are presenting a report to the company you choose, that may lead to you getting a job.  Put your name on every page you create.

If you wish to send work by e-mail for me to check and print send to mrsbirdinschool@sky.com 

For your information, this is the criteria on which you are being marked:


Name:________________________________________ Form: _____

Unit 01 Originate ideas in response to an interactive media design brief
(L/504/0729)  Assessment criteria (highlight):
AO1: Identify the requirements of a design brief and terminology in an interactive media environment 
AO2: Give egs of a range of ideas and solutions in the context of the interactive media design brief
AO3: Explain the development of ideas
AO4: Select ideas in response to feedback, external factors and evaluation of own work
AO5: Communicate chosen ideas effectively
AO6: Illustrate the flow of an interactive idea
AO7: Select media methods available for recording development of ideas

Lets begin ....



Choose one of the companies below, then answer the questions that follow in a word doc:

Company 1
Nina’s Nails would like a product to promote their business to new and existing customers.  The multimedia product would include information such as company details, products and services available and contact information (you will be given these later.)
The nail bar offers a range of services for hands and feet, including manicure and pedicure at competitive prices. Our target market is mainly women who want to have their nails done every couple of weeks. We have a number of competitors in Sunderland, but we offer “take-away” type service, which means clients can call in at lunchtime or on their way home. We would like to be seen as professional and customer friendly. A new company logo will need to be created and the final design needs to be fit for purpose.
The interactive product will need to use a corporate style, be unique and outstanding. In terms of colour preferences, you can decide this. Whatever interactive media product you create for us it will need to be easy to maintain.

Company 2
Steve’s Sporting Solutions would like a product to promote their business to new and existing customers.  The multimedia product would include information such as company details, products and services available and contact information (you will be given these later.)
The company offers a range of services; their team of talented and professional young staff will come and work at youth clubs and schools; run ‘party packages’ on site of your choice or in their own centres. The target market has been mostly schools in the past but they would like to expand now.  The company would like to be seen as professional, trustworthy and customer friendly.  A new company logo will need to be created and the final design needs to be fit for purpose.
The interactive product will need to use a corporate style, be unique and outstanding. In terms of colour preferences, you can decide this. Whatever interactive media product you create for us it will need to be easy to maintain. 

A few more details about what each company offers to help you decide:




Now answer the following in detail:

Which brief are you choosing and why? 
Answer ...

What exactly is the brief asking you to do?
Answer ...

Possible solutions we could use to create your asset 

NOTE: We are going to create a website as it is the easiest and best solution but here you need to comment on all of the things you could have created that would be suitable, I've given you a list.  Find out what they are (use internet but don't just copy and paste) State + / -

Solution
What it involves
Advantages
Disadvantages
DVD



 Interactive Kiosk



 App



i-phone, android, i-pad



 Augmented Reality



 Interactive TV



 Website



 One of your own?



My conclusions from this research:

From this research I have decided I will create … because …. I rejected ... because ... (go through and explain why website is the best option and why you didn't choose the other.)

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